The Misleading Claims of Dior SPF Products Under Fire – The Products You Need To Know About

A class action complaint against beauty giant Dior, specifically Dior Beauty, in the Northern District of California for misleading and false product claims. This is an ongoing and developing class action complaint. 

Two of Dior Beauty’s foundation products formulated with SPF claiming 24-hour protection have been proven otherwise, with the SPF in the formula only providing protection for up to two hours. The foundation products include the Dior Forever Foundation and Dior Forever Skin Glow Foundation

The class action complaint also included the negligence that Dior Beauty had when making these false claims. The consumer who lodged the complaint stated that the money spent on these products would not be invested if the actuality of the products protection was stated first-hand. 

Located on the drug facts label of the products boxes is the instruction of reapplying the product every two hours. This claim was only finely printed on the back of the product and is not shown anywhere else, the complaint claims, causing massive consumer deception. 

The Rise of Cosmetics Containing SPF

In the ever changing landscape and evolution of beauty products within the cosmetic market, more therapeutic and preventative benefits have been added to products to feed into the market demand of better skin health. 

The advantage of adding SPF to cosmetic products is beneficial to cosmetic companies, “to overcome the drawback of reapplication of the sunscreen often which can be a boon to the cosmeceutical market.” The use of SPF in skin care helps to prevent the signs of aging. Anti-aging in the cosmetic market is an essential marketable problem for companies to design products to solve. 

Compensation From Misleading Claims

Law firms are now seeking individuals who have bought the above Dior Beauty foundation products since January 27, 2019, as they may have a right to compensation from the misleading claims. This is a very new case that can grow incredibly quick based on the amount of consumers who have purchased the product that come forward with a complaint.

The plaintiffs in the current filed suit and those who are interested in joining the class action complaint can seek compensation from:

  • Inconvenience
  • Cost of the product
  • False claims and advertising
  • Brand negligence 

If you have purchased or used any of the falsely advertised products or have been inflicted with more extensive damage from the use of Dior Beauty products, you may be entitled to compensation. 

Retaining a law firm to assist with filing and following through with a lawsuit against Dior Beauty can be extremely beneficial to you and your case. Finding a law firm that has experience with mass tort actions, class action lawsuits, or other complicated litigation can also be beneficial to the outcome of your case.

2 Cited Research Articles

Our writers follow rigorous sourcing guidelines and cite only trustworthy sources of information, including peer-reviewed journals, court records, academic organizations, highly regarded nonprofit organizations, government reports and interviews with qualified experts.

  1. 1.

    “Dior Misleads Consumers with ’24h’ Claims on Foundations with SPF – Class Action Complaint.” HBW Insight,–Class-Action-Complaint. 

  2. 2.

    Shanbhag, Shreya et al. “Anti-aging and Sunscreens: Paradigm Shift in Cosmetics.” Advanced pharmaceutical bulletin vol. 9,3 (2019): 348-359. doi:10.15171/apb.2019.042

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