Lawyers Flooding Airwaves with Ads Directed at People with Potential Camp Lejeune Contaminated Water Claim Could Backfire
The amount of money spent by lawyers and law firms on television and digital ads targeting people with potential Camp Lejeune contaminated water claims is reaching historic levels. For example, more than $145 million has been spent on television and social media advertising in 2022, according to ad data reviewed by Bloomberg Law. That is more than double the amount spent on the next closest mass tort, asbestos, according to the data analytics company X Ante.
Many analysts predict the amount of money spent on ads related to Camp Lejeune contaminated water claims could increase substantially in the near term, largely due to the fact that there may be more than 500,000 veterans, relatives of veterans, and civilian employees who resided at Camp Lejeune between the 1950s and 1980s who could be eligible to file a toxic water injury claim.
Investors and Hedge Funds Fueling Massive Ad Spend
Many people are surprised to discover that the deluge of lawyer advertisements focused on Camp Lejeune toxic water injury claims is financed by large investors who consider mass torts to be an “asset class” that will enhance their portfolios. Basically, hedge funds and litigation finance companies provide capital to lawyers and law firms who in turn purchase ad time with the goal of eventually securing a significant return on investment based upon Camp Lejeune lawsuit payouts.
Large Ad Spend Could Backfire with Jury Pool
When it comes to advertisements seeking out people who may have Camp Lejeune toxic water injury claims, thousands of former residents of the Camp Lejeune military base, along with their loved ones, have been targeted on social media platforms with digital ads and, of course, encounter a barrage of lawyer ads on television.
The intense level of advertising and targeted outreach carries the risk of potentially backfiring, especially if Camp Lejeune claims wind up going to trial. You may be asking yourself, “How so?” Well, there is a point where people may begin to view the Camp Lejeune contaminated water injury claim process to be a racket, as opposed to a legitimate legal and administrative process aimed to compensate injured military service members and their loved ones. For example, the Editorial Board of the Wall Street Journal recently published an op-ed decrying the deluge of lawyer advertisements focused on recruiting Camp Lejeune clients and framed the claims process as “The Camp Lejeune Lawsuit Racket.” If this sentiment grows and is embraced in the household of your average “Joe Six Pack” then the millions of dollars spent on advertising could backfire big time. The potential jury pool could become jaded and skeptical of agreeing to award damages to Camp Lejeune claimants.
The Jury Remains Out on the Impact of Significant Spending on Lawyer Advertising
Despite the potential risk associated with flooding the airwaves with ads targeting Camp Lejeune contaminated water claimants, the jury remains out (pardon the pun) on whether such a risk will come to fruition. The claims protocol set forth in the Camp Lejeune Justice Act is still being crafted and formalized, which means there are still many steps and potential hurdles ahead before any potential payouts are made to individuals filing Camp Lejeune toxic water injury claims.
In conclusion, stay tuned (apologies again for the pun).
Written by an attorney licensed in North Carolina and Virginia.
